Want repeat sales?
There are still too many sales people who ideas become confused when they first encounter customer service training.
These are those who still believe that the ability to clinch a sale is most important, and once the sale is in the bag, the customer can be left alone. This might have been correct, but only partly, at one time.
Nowadays as any marketing expert will tell you, repeat sales are more important and more profitable. Customers may be satisfied with a product and its price range, but their memory will quickly fade when they are handed out indifferent customer service.
That is why more and more marketing organizations are placing as much emphasis on customer service training as they do on closing the sale. A company is as good as its service and customers tend to have very long memories when they have encountered inefficient or apathetic customer service.
Add comment November 12th, 2008